Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BADF
RGB
104, 186, 223
HSL
199, 65%, 64%
HSB
199, 53%, 87%
CMYK
53, 17, 0, 13
LAB
71, -18, -27
LCH
71, 32, 236
OKLCH
0.75, 0.10, 229
XYZ
37, 43, 76
LUV
71, -35, -39
HWB
199, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.