Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BBD9
RGB
104, 187, 217
HSL
196, 60%, 63%
HSB
196, 52%, 85%
CMYK
52, 14, 0, 15
LAB
71, -20, -23
LCH
71, 31, 229
OKLCH
0.75, 0.09, 224
XYZ
36, 43, 72
LUV
71, -36, -33
HWB
196, 41%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.