Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BCD2
RGB
104, 188, 210
HSL
192, 54%, 62%
HSB
192, 50%, 82%
CMYK
50, 10, 0, 18
LAB
72, -22, -19
LCH
72, 29, 221
OKLCH
0.75, 0.09, 217
XYZ
35, 44, 68
LUV
72, -37, -26
HWB
192, 41%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.