Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BDCF
RGB
104, 189, 207
HSL
190, 52%, 61%
HSB
190, 50%, 81%
CMYK
50, 9, 0, 19
LAB
72, -23, -18
LCH
72, 29, 217
OKLCH
0.75, 0.09, 213
XYZ
35, 44, 66
LUV
72, -37, -23
HWB
190, 41%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.