Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BEC6
RGB
104, 190, 198
HSL
185, 45%, 59%
HSB
185, 47%, 78%
CMYK
47, 4, 0, 22
LAB
72, -26, -13
LCH
72, 28, 206
OKLCH
0.75, 0.08, 203
XYZ
34, 44, 60
LUV
72, -38, -15
HWB
185, 41%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.