Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68BEE1
RGB
104, 190, 225
HSL
197, 67%, 65%
HSB
197, 54%, 88%
CMYK
54, 16, 0, 12
LAB
73, -20, -26
LCH
73, 33, 233
OKLCH
0.76, 0.10, 227
XYZ
38, 45, 78
LUV
73, -37, -38
HWB
197, 41%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.