Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68C0CD
RGB
104, 192, 205
HSL
188, 50%, 61%
HSB
188, 49%, 80%
CMYK
49, 6, 0, 20
LAB
73, -25, -15
LCH
73, 29, 211
OKLCH
0.76, 0.09, 208
XYZ
36, 45, 65
LUV
73, -38, -19
HWB
188, 41%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.