Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68C2DF
RGB
104, 194, 223
HSL
195, 65%, 64%
HSB
195, 53%, 87%
CMYK
53, 13, 0, 13
LAB
74, -22, -23
LCH
74, 32, 227
OKLCH
0.77, 0.10, 221
XYZ
38, 47, 77
LUV
74, -38, -33
HWB
195, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.