Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68C4E5
RGB
104, 196, 229
HSL
196, 71%, 65%
HSB
196, 55%, 90%
CMYK
55, 14, 0, 10
LAB
74, -22, -25
LCH
74, 33, 230
OKLCH
0.78, 0.10, 224
XYZ
40, 48, 81
LUV
74, -39, -36
HWB
196, 41%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.