Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68C8D3
RGB
104, 200, 211
HSL
186, 55%, 62%
HSB
186, 51%, 83%
CMYK
51, 5, 0, 17
LAB
75, -27, -15
LCH
75, 31, 208
OKLCH
0.78, 0.09, 205
XYZ
38, 49, 69
LUV
75, -41, -18
HWB
186, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.