Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68CAED
RGB
104, 202, 237
HSL
196, 79%, 67%
HSB
196, 56%, 93%
CMYK
56, 15, 0, 7
LAB
76, -23, -27
LCH
76, 35, 230
OKLCH
0.79, 0.10, 224
XYZ
42, 51, 88
LUV
76, -41, -39
HWB
196, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.