Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68CCEE
RGB
104, 204, 238
HSL
195, 80%, 67%
HSB
195, 56%, 93%
CMYK
56, 14, 0, 7
LAB
77, -23, -26
LCH
77, 35, 228
OKLCH
0.80, 0.10, 223
XYZ
43, 52, 89
LUV
77, -42, -38
HWB
195, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.