Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68CCF7
RGB
104, 204, 247
HSL
198, 90%, 69%
HSB
198, 58%, 97%
CMYK
58, 17, 0, 3
LAB
77, -21, -31
LCH
77, 37, 235
OKLCH
0.80, 0.11, 229
XYZ
44, 53, 96
LUV
77, -41, -46
HWB
198, 41%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.