Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68D0FF
RGB
104, 208, 255
HSL
199, 100%, 70%
HSB
199, 59%, 100%
CMYK
59, 18, 0, 0
LAB
79, -21, -33
LCH
79, 39, 237
OKLCH
0.81, 0.12, 230
XYZ
46, 55, 103
LUV
79, -42, -49
HWB
199, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.