Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68D7FA
RGB
104, 215, 250
HSL
194, 94%, 69%
HSB
194, 58%, 98%
CMYK
58, 14, 0, 2
LAB
81, -26, -27
LCH
81, 38, 227
OKLCH
0.83, 0.11, 221
XYZ
47, 58, 99
LUV
81, -45, -40
HWB
194, 41%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.