Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68D8FF
RGB
104, 216, 255
HSL
195, 100%, 70%
HSB
195, 59%, 100%
CMYK
59, 15, 0, 0
LAB
81, -25, -29
LCH
81, 39, 230
OKLCH
0.83, 0.12, 224
XYZ
48, 59, 103
LUV
81, -45, -43
HWB
195, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.