Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68D9FD
RGB
104, 217, 253
HSL
194, 97%, 70%
HSB
194, 59%, 99%
CMYK
59, 14, 0, 1
LAB
81, -26, -28
LCH
81, 38, 227
OKLCH
0.83, 0.11, 222
XYZ
48, 60, 102
LUV
81, -46, -40
HWB
194, 41%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.