Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
690A00
RGB
105, 10, 0
HSL
6, 100%, 21%
HSB
6, 100%, 41%
CMYK
0, 90, 100, 59
LAB
21, 40, 33
LCH
21, 51, 39
OKLCH
0.33, 0.13, 31
XYZ
6, 3, 0
LUV
21, 65, 16
HWB
6, 0%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.