Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
691904
RGB
105, 25, 4
HSL
12, 93%, 21%
HSB
12, 96%, 41%
CMYK
0, 76, 96, 59
LAB
23, 35, 33
LCH
23, 48, 43
OKLCH
0.35, 0.12, 35
XYZ
6, 4, 1
LUV
23, 58, 18
HWB
12, 2%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.