Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
692500
RGB
105, 37, 0
HSL
21, 100%, 21%
HSB
21, 100%, 41%
CMYK
0, 65, 100, 59
LAB
25, 30, 36
LCH
25, 47, 51
OKLCH
0.36, 0.11, 43
XYZ
6, 4, 0
LUV
25, 52, 22
HWB
21, 0%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.