Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
693777
RGB
105, 55, 119
HSL
287, 37%, 34%
HSB
287, 54%, 47%
CMYK
12, 54, 0, 53
LAB
32, 31, -28
LCH
32, 41, 318
OKLCH
0.43, 0.12, 318
XYZ
11, 7, 18
LUV
32, 20, -40
HWB
287, 22%, 53%
Pantone
2602 C
Harmonies
Shades & tints
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