Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
693A86
RGB
105, 58, 134
HSL
277, 40%, 38%
HSB
277, 57%, 53%
CMYK
22, 57, 0, 47
LAB
33, 32, -35
LCH
33, 47, 313
OKLCH
0.44, 0.13, 311
XYZ
12, 8, 23
LUV
33, 16, -50
HWB
277, 23%, 47%
Pantone
2602 C
Harmonies
Shades & tints
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