Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
693D86
RGB
105, 61, 134
HSL
276, 37%, 38%
HSB
276, 54%, 53%
CMYK
22, 54, 0, 47
LAB
34, 30, -34
LCH
34, 45, 312
OKLCH
0.45, 0.12, 310
XYZ
12, 8, 23
LUV
34, 15, -49
HWB
276, 24%, 47%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.