Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
69476C
RGB
105, 71, 108
HSL
295, 21%, 35%
HSB
295, 34%, 42%
CMYK
3, 34, 0, 58
LAB
35, 20, -16
LCH
35, 25, 322
OKLCH
0.45, 0.07, 324
XYZ
11, 9, 15
LUV
35, 16, -23
HWB
295, 28%, 58%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.