Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
694A8C
RGB
105, 74, 140
HSL
268, 31%, 42%
HSB
268, 47%, 55%
CMYK
25, 47, 0, 45
LAB
37, 24, -32
LCH
37, 40, 307
OKLCH
0.47, 0.11, 304
XYZ
13, 10, 26
LUV
37, 10, -47
HWB
268, 29%, 45%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.