Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
694E76
RGB
105, 78, 118
HSL
281, 20%, 38%
HSB
281, 34%, 46%
CMYK
11, 34, 0, 54
LAB
37, 18, -18
LCH
37, 26, 314
OKLCH
0.47, 0.07, 314
XYZ
12, 10, 18
LUV
37, 11, -28
HWB
281, 31%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.