Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
694F71
RGB
105, 79, 113
HSL
286, 18%, 38%
HSB
286, 30%, 44%
CMYK
7, 30, 0, 56
LAB
37, 16, -15
LCH
37, 22, 317
OKLCH
0.47, 0.06, 318
XYZ
12, 10, 17
LUV
37, 12, -23
HWB
286, 31%, 56%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.