Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
695D76
RGB
105, 93, 118
HSL
269, 12%, 41%
HSB
269, 21%, 46%
CMYK
11, 21, 0, 54
LAB
41, 9, -12
LCH
41, 15, 306
OKLCH
0.50, 0.04, 307
XYZ
13, 12, 19
LUV
41, 5, -18
HWB
269, 36%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.