Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
695DA2
RGB
105, 93, 162
HSL
250, 27%, 50%
HSB
250, 43%, 64%
CMYK
35, 43, 0, 36
LAB
43, 18, -36
LCH
43, 40, 296
OKLCH
0.52, 0.11, 290
XYZ
16, 13, 36
LUV
43, 1, -54
HWB
250, 36%, 36%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.