Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
696188
RGB
105, 97, 136
HSL
252, 17%, 46%
HSB
252, 29%, 53%
CMYK
23, 29, 0, 47
LAB
43, 10, -21
LCH
43, 23, 296
OKLCH
0.52, 0.06, 294
XYZ
15, 13, 25
LUV
43, 2, -30
HWB
252, 38%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.