Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
69649E
RGB
105, 100, 158
HSL
245, 23%, 51%
HSB
245, 37%, 62%
CMYK
34, 37, 0, 38
LAB
45, 13, -31
LCH
45, 34, 292
OKLCH
0.53, 0.09, 287
XYZ
17, 15, 34
LUV
45, -1, -47
HWB
245, 39%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.