Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
696AA8
RGB
105, 106, 168
HSL
239, 27%, 54%
HSB
239, 38%, 66%
CMYK
38, 37, 0, 34
LAB
47, 11, -34
LCH
47, 36, 289
OKLCH
0.55, 0.10, 282
XYZ
18, 16, 39
LUV
47, -4, -51
HWB
239, 41%, 34%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.