Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
696EAD
RGB
105, 110, 173
HSL
236, 29%, 55%
HSB
236, 39%, 68%
CMYK
39, 36, 0, 32
LAB
48, 10, -35
LCH
48, 36, 287
OKLCH
0.56, 0.10, 279
XYZ
19, 17, 42
LUV
48, -6, -52
HWB
236, 41%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.