Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
696FD1
RGB
105, 111, 209
HSL
237, 53%, 62%
HSB
237, 50%, 82%
CMYK
50, 47, 0, 18
LAB
50, 18, -52
LCH
50, 55, 289
OKLCH
0.58, 0.15, 278
XYZ
23, 19, 63
LUV
50, -8, -81
HWB
237, 41%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.