Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6970AE
RGB
105, 112, 174
HSL
234, 30%, 55%
HSB
234, 40%, 68%
CMYK
40, 36, 0, 32
LAB
49, 9, -34
LCH
49, 36, 285
OKLCH
0.57, 0.10, 278
XYZ
19, 18, 42
LUV
49, -7, -52
HWB
234, 41%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.