Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6972B0
RGB
105, 114, 176
HSL
232, 31%, 55%
HSB
232, 40%, 69%
CMYK
40, 35, 0, 31
LAB
49, 9, -35
LCH
49, 36, 284
OKLCH
0.57, 0.10, 277
XYZ
20, 18, 44
LUV
49, -8, -52
HWB
232, 41%, 31%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Royal Blue
#4169E1
Steel Blue
#4682B4
Cornflower
#6495ED
Slate Blue
#6A5ACD
Amethyst
#9966CC
Royal Purple
#7851A9
Browse every named blue on shades of blue, or all families on colors.