Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
697B94
RGB
105, 123, 148
HSL
215, 17%, 50%
HSB
215, 29%, 58%
CMYK
29, 17, 0, 42
LAB
51, -2, -16
LCH
51, 16, 262
OKLCH
0.58, 0.04, 257
XYZ
18, 19, 31
LUV
51, -10, -23
HWB
215, 41%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.