Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
697DFF
RGB
105, 125, 255
HSL
232, 100%, 71%
HSB
232, 59%, 100%
CMYK
59, 51, 0, 0
LAB
56, 22, -68
LCH
56, 72, 288
OKLCH
0.64, 0.19, 273
XYZ
31, 25, 98
LUV
56, -14, -107
HWB
232, 41%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.