Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
697EF6
RGB
105, 126, 246
HSL
231, 89%, 69%
HSB
231, 57%, 96%
CMYK
57, 49, 0, 4
LAB
56, 19, -64
LCH
56, 67, 287
OKLCH
0.64, 0.18, 273
XYZ
30, 25, 90
LUV
56, -14, -100
HWB
231, 41%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.