Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
697F28
RGB
105, 127, 40
HSL
75, 52%, 33%
HSB
75, 69%, 50%
CMYK
17, 0, 69, 50
LAB
50, -18, 42
LCH
50, 46, 113
OKLCH
0.56, 0.12, 122
XYZ
14, 18, 5
LUV
50, -10, 49
HWB
75, 16%, 50%
Pantone
364 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.