Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
697F94
RGB
105, 127, 148
HSL
209, 17%, 50%
HSB
209, 29%, 58%
CMYK
29, 14, 0, 42
LAB
52, -4, -14
LCH
52, 15, 253
OKLCH
0.59, 0.04, 247
XYZ
19, 20, 31
LUV
52, -12, -20
HWB
209, 41%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.