Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69809F
RGB
105, 128, 159
HSL
214, 22%, 52%
HSB
214, 34%, 62%
CMYK
34, 19, 0, 38
LAB
53, -3, -20
LCH
53, 20, 262
OKLCH
0.59, 0.05, 256
XYZ
20, 21, 36
LUV
53, -13, -28
HWB
214, 41%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.