Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6980A5
RGB
105, 128, 165
HSL
217, 25%, 53%
HSB
217, 36%, 65%
CMYK
36, 22, 0, 35
LAB
53, -1, -23
LCH
53, 23, 266
OKLCH
0.60, 0.06, 260
XYZ
20, 21, 39
LUV
53, -13, -33
HWB
217, 41%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.