Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6981A2
RGB
105, 129, 162
HSL
215, 23%, 52%
HSB
215, 35%, 64%
CMYK
35, 20, 0, 36
LAB
53, -3, -21
LCH
53, 21, 263
OKLCH
0.60, 0.06, 256
XYZ
20, 21, 37
LUV
53, -13, -30
HWB
215, 41%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.