Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
69826F
RGB
105, 130, 111
HSL
134, 11%, 46%
HSB
134, 19%, 51%
CMYK
19, 0, 15, 49
LAB
52, -12, 7
LCH
52, 14, 150
OKLCH
0.58, 0.04, 152
XYZ
17, 20, 18
LUV
52, -13, 12
HWB
134, 41%, 49%
Pantone
7717 C
Harmonies
Shades & tints
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