Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
698371
RGB
105, 131, 113
HSL
138, 11%, 46%
HSB
138, 20%, 51%
CMYK
20, 0, 14, 49
LAB
52, -13, 7
LCH
52, 14, 153
OKLCH
0.58, 0.04, 155
XYZ
17, 20, 19
LUV
52, -13, 11
HWB
138, 41%, 49%
Pantone
7717 C
Harmonies
Shades & tints
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