Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
69846A
RGB
105, 132, 106
HSL
122, 11%, 46%
HSB
122, 20%, 52%
CMYK
20, 0, 20, 48
LAB
52, -14, 11
LCH
52, 18, 143
OKLCH
0.58, 0.05, 146
XYZ
17, 21, 17
LUV
52, -14, 17
HWB
122, 41%, 48%
Pantone
364 C
Harmonies
Shades & tints
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