Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698595
RGB
105, 133, 149
HSL
202, 17%, 50%
HSB
202, 30%, 58%
CMYK
30, 11, 0, 42
LAB
54, -7, -12
LCH
54, 14, 239
OKLCH
0.60, 0.04, 233
XYZ
20, 22, 32
LUV
54, -15, -16
HWB
202, 41%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.