Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698598
RGB
105, 133, 152
HSL
204, 19%, 50%
HSB
204, 31%, 60%
CMYK
31, 12, 0, 40
LAB
54, -7, -14
LCH
54, 15, 244
OKLCH
0.60, 0.04, 238
XYZ
20, 22, 33
LUV
54, -15, -19
HWB
204, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.