Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
698771
RGB
105, 135, 113
HSL
136, 13%, 47%
HSB
136, 22%, 53%
CMYK
22, 0, 16, 47
LAB
54, -15, 8
LCH
54, 17, 151
OKLCH
0.59, 0.05, 153
XYZ
17, 22, 19
LUV
54, -15, 14
HWB
136, 41%, 47%
Pantone
7717 C
Harmonies
Shades & tints
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